Facebook Finally Cleans Up Fake Review Markets
The CMA has continually criticized Facebook (and other big tech platforms) for not doing enough to prevent fake review exchanges.
In 2019, the CMA first urged both Facebook, Instagram, and eBay to take action on the sale of fake reviews, and Facebook agreed to make the necessary changes to put a stop to this practice.
Since then, the CMA has continually urged Facebook to do more to tackle this issue. The CMA’s most recent report on the UK government’s website revealed that Facebook has removed over 16,000 groups dedicated to buying and selling fake reviews.
Andrea Coscelli, the chief executive of the CMA, highlighted the importance of authentic product reviews, especially during the pandemic:
Facebook remains committed to suspending and banning users who promote the trade of fake reviews. It has also introduced barriers that make it more difficult for users to search for groups that peddle fake reviews.
“We have engaged extensively with the CMA to address this issue. Fraudulent and deceptive activity is not allowed on our platforms, including offering or trading fake reviews,” a Facebook spokesperson said in a statement to The Guardian. “Our safety and security teams are continually working to help prevent these practices.”
Beware of Fake Reviews
Unfortunately, the 16,000 groups that Facebook removed likely make up just a small fraction of the fake review market across the web.
